MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
THE SEGO (S)WAY: T-Shirt Design Competition for Masego @ Glastonbury 2024
t-shirt design / fashion & apparel design / illustration / competition entry
THE SEGO (S)WAY: T-Shirt Design Competition for Masego @ Glastonbury 2024
t-shirt design / fashion & apparel design / illustration / competition entry
The Brief:
As per Oditi's site: "Masego is inviting you to design a limited edition t-shirt to celebrate his upcoming debut Glastonbury Festival performance! The winner will have their creation worn on the big stage! Your design should be a digital artwork. Please look at the provided mood board in the 'helpful resources' section to get an idea of the creative direction Masego wishes to pursue with this collection."
Include on front:
MASEGO
Glastonbury
2024
Include on back:
"On Saturday, June 29th, 2024 Masego performed at the iconic Glastonbury Festival. To celebrate, he had this t-shirt designed by his really talented fan, _________."
The Brief:
As per Oditi's site: "Masego is inviting you to design a limited edition t-shirt to celebrate his upcoming debut Glastonbury Festival performance! The winner will have their creation worn on the big stage! Your design should be a digital artwork. Please look at the provided mood board in the 'helpful resources' section to get an idea of the creative direction Masego wishes to pursue with this collection."
Include on front:
MASEGO
Glastonbury
2024
Include on back:
"On Saturday, June 29th, 2024 Masego performed at the iconic Glastonbury Festival. To celebrate, he had this t-shirt designed by his really talented fan, _________."
The Design:
Watch Masego's braids dance around while he performs, and you’ll understand why they’re an accentuated element of this design. Focus is drawn to his braids and saxophone through perspective and curves, which contrast an otherwise geometric design; inspired by the supplied moodboard. Meanwhile, typefaces & handwriting were tailored to harmonise with the tapering shapes of the illustration. A nod to Masego’s rose-giving (& Glastonbury’s UK location) is featured throughout the design, whilst the colour palette takes inspiration from bold, vintage Brazilian and jazz visuals.
This design ranked top 3 by fellow participants & the public; however, was unfortunately not chosen 🥲.
The Design:
Watch Masego's braids dance around while he performs, and you’ll understand why they’re an accentuated element of this design. Focus is drawn to his braids and saxophone through perspective and curves, which contrast an otherwise geometric design; inspired by the supplied moodboard. Meanwhile, typefaces & handwriting were tailored to harmonise with the tapering shapes of the illustration. A nod to Masego’s rose-giving (& Glastonbury’s UK location) is featured throughout the design, whilst the colour palette takes inspiration from bold, vintage Brazilian and jazz visuals.
This design ranked top 3 by fellow participants & the public; however, was unfortunately not chosen 🥲.