MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
MULTI-DISCIPLINARY DESIGNER CENTRED ON EDITORIAL LAYOUT & WEB DESIGN, PRINTED MATTER, BRAND IDENTITY + ART DIRECTION.
Brisbane Olympics 2032 – Student Project
brand identity / logo design / web design / industrial design / apparel / wayfinding / signage
^ DESIGNED TO BECOME AN ARTIFICIAL CORAL REEF TO ENHANCE CORAL REGENERATION EFFORTS AT THE CLOSE OF THE OLYMPICS.
Brisbane Olympics 2032 – Student Project
brand identity / logo design / industrial design / apparel / wayfinding / signage
The Brief:
As a student project at university, the goal was to create a full brand identity for the Brisbane Olympics that would theoretically hold up to design standards in 2032. Therefore, it was important that the logo demonstrates an understanding of the temporal and cultural context of the event and its location. Accompanying the logo, a set of deliverables (landing page, podium, medal, uniform etc.) were to be created; with an emphasis on effectively using elements of the logo for each deliverable as to create a cohesive brand identity.
The Brief:
As a student project at university, the goal was to create a full brand identity for the Brisbane Olympics that would theoretically hold up to design standards in 2032. Therefore, it was important that the logo demonstrates an understanding of the temporal and cultural context of the event and its location. Accompanying the logo, a set of deliverables (landing page, podium, medal, uniform etc.) were to be created; with an emphasis on effectively using elements of the logo for each deliverable as to create a cohesive brand identity.
The Brief:
As a student project at university, the goal was to create a full brand identity for the Brisbane Olympics that would theoretically hold up to design standards in 2032. Therefore, it was important that the logo demonstrates an understanding of the temporal and cultural context of the event and its location. Accompanying the logo, a set of deliverables (landing page, podium, medal, uniform etc.) were to be created; with an emphasis on effectively using elements of the logo for each deliverable as to create a cohesive brand identity.
The Design:
The logo design bears a sense of excellence & esteem (two core values of the Olympic Games), through the proximity and ‘upwardly-focused’ shape of the repeating icon. Whilst the design seeks to abstractly emulate the forms of coral in the Great Barrier Reef of Queensland, as well as nod to the Olympic torch design, another Olympic value of friendship is subtly introduced through the tertiary interpretation of the shapes as characters who are 'high-5ing' each other. Plus, four colours (more than usual for a logo, but all of which are found in Australian opal and the GBR) were used to reinforce the Olympic value of 'unity in diversity’. Through a conscious selection of sharp lines and curves, there is both a sense of modernity, as well as a feeling of a 'sport logo’. The typeface for the wordmark, chosen due to its strong yet approachable feel, was treated with slight modifications to the curves so as to be cohesive with the curves of the logomark.
With the temporal and cultural context of 2032 in mind, I chose to incorporate the Great Barrier Reef as inspiration, as not only is it a famous wonder of the world, but the protection of the reef will be increasingly pertinent to instil in both Australians and the tourists that the Olympics will attract; particularly as the games will be hosted not long after the Reef Recovery 2030 campaign is due. My secondary inspiration, opal, was chosen due to information I found about its historic & cultural symbolism, which seemed very fitting for the Olympics. While using opal as inspiration, the intention was not to condone the commercialisation of opal for tourists, but by pairing it with the GBF inspiration, it may spark conversation about the observation of, vs. entitlement to, Australia’s natural beauty, and ecology in general.
The Design:
The logo design bears a sense of excellence & esteem (two core values of the Olympic Games), through the proximity and ‘upwardly-focused’ shape of the repeating icon. Whilst the design seeks to abstractly emulate the forms of coral in the Great Barrier Reef of Queensland, as well as nod to the Olympic torch design, another Olympic value of friendship is subtly introduced through the tertiary interpretation of the shapes as characters who are 'high-5ing' each other. Plus, four colours (more than usual for a logo, but all of which are found in Australian opal and the GBR) were used to reinforce the Olympic value of 'unity in diversity’. Through a conscious selection of sharp lines and curves, there is both a sense of modernity, as well as a feeling of a 'sport logo’. The typeface for the wordmark, chosen due to its strong yet approachable feel, was treated with slight modifications to the curves so as to be cohesive with the curves of the logomark.
With the temporal and cultural context of 2032 in mind, I chose to incorporate the Great Barrier Reef as inspiration, as not only is it a famous wonder of the world, but the protection of the reef will be increasingly pertinent to instil in both Australians and the tourists that the Olympics will attract; particularly as the games will be hosted not long after the Reef Recovery 2030 campaign is due. My secondary inspiration, opal, was chosen due to information I found about its historic & cultural symbolism, which seemed very fitting for the Olympics. While using opal as inspiration, the intention was not to condone the commercialisation of opal for tourists, but by pairing it with the GBF inspiration, it may spark conversation about the observation of, vs. entitlement to, Australia’s natural beauty, and ecology in general.
The Design:
The logo design bears a sense of excellence & esteem (two core values of the Olympic Games), through the proximity and ‘upwardly-focused’ shape of the repeating icon. Whilst the design seeks to abstractly emulate the forms of coral in the Great Barrier Reef of Queensland, as well as nod to the Olympic torch design, another Olympic value of friendship is subtly introduced through the tertiary interpretation of the shapes as characters who are 'high-5ing' each other. Plus, four colours (more than usual for a logo, but all of which are found in Australian opal and the GBR) were used to reinforce the Olympic value of 'unity in diversity’. Through a conscious selection of sharp lines and curves, there is both a sense of modernity, as well as a feeling of a 'sport logo’. The typeface for the wordmark, chosen due to its strong yet approachable feel, was treated with slight modifications to the curves so as to be cohesive with the curves of the logomark.
With the temporal and cultural context of 2032 in mind, I chose to incorporate the Great Barrier Reef as inspiration, as not only is it a famous wonder of the world, but the protection of the reef will be increasingly pertinent to instil in both Australians and the tourists that the Olympics will attract; particularly as the games will be hosted not long after the Reef Recovery 2030 campaign is due. My secondary inspiration, opal, was chosen due to information I found about its historic & cultural symbolism, which seemed very fitting for the Olympics. While using opal as inspiration, the intention was not to condone the commercialisation of opal for tourists, but by pairing it with the GBF inspiration, it may spark conversation about the observation of, vs. entitlement to, Australia’s natural beauty, and ecology in general.