To create a brand identity for the 2032 Olympics, hosted by Brisbane, Australia - making sure to consider cultural, temporal, and spatial aspects into the designs.

Include:

• Logo: B/W & Colour (with safe zone)

• Website landing page

• Podium

• Medal & Ribbon

• Entrance

• Staff uniform

• Lower Third

• Wayfinding sign design

This brand identity draws heavy inspiration from both opal and the Great Barrier Reef (GBR): two things that are not only iconically Australian, but precious & need to be protected. 

I found it especially important to shine a spotlight on the GBR as its’ preservation, particularly in the 2030s, will require global cooperation and ‘fair play’ - two traits the Olympics prides itself on. 

Coming soon: Scroll down to the bottom of the page to see the detailed breakdown!

• Enhanced technical ability to extrapolate logo design to various branding/industrial design artefacts.

• Improved ability to use place, time & culture to inform graphic designs.

• Exploration into various design disciplines that I had previously less-so dabbled.

Based on course feedback:

• Logo was well-conceptualised, with strong iconography and typography

• Interesting integration of the logo into the other artefacts through effective use of scale, colour, shape and pattern

• Grade: High Distinction